Tissue and Hygiene Market
Hygienic tissue paper is used for facial tissue, napkins, tissue and towels. Tissue paper was not produced in the U.S. before the 1940s. In Europe, large scale industrial production begun at the early 1960s.
Segments of Hygiene Products
Tissue and hygiene market can be divided on the basis of distribution way which includes health stores, beauty stores, pharmacies, supermarkets and others. Among all these segments, sell out of tissue and hygiene products through supermarkets account for the highest market share in 2014. The market can also be divided on the basis of product type.
The segmentation includes cotton wool buds, sanitary protection, adult diapers, diapers, wipes and others. Among all these segments sanitary protection and diapers are collectively expected to account for the highest growth regarding revenue. Among the tissue products, hygiene products are the largest segment, estimated to hold more than 50% share of the global market throughout the forecast period.

The Market Growth Expectations for Tissue
The global market for this products are expected to record high growth in the next years. Because there is a rise in usage and demand for feminine hygiene products. The latest market study by Mindaspire Market Research says that the global tissues and hygiene market will gain dominance in the following eight years. According to the research, the market is projected to account for CAGR of 3.8% between the years 2017-2025. In addition to that the away from home market is expected to grow at a CAGR of 6.92%, during the forecast period 2019 – 2024.
North America has the largest market when it comes to this products, followed by Europe. The United States is the major contributor to the market. In Europe, Germany and France account for the largest market share. And when we look at Asia, China is expected to be the most dominant market Japan will follow it.