Current Status of Facial Tissue
As one of the categories of tissue papers, facial tissue defines thin, soft, absorbent, smooth and disposable sheets of paper that can freely be used on the skin. The term usually draws the image of boxed tissues and that is the most consumed version of packaged facial tissue.
Purpose of Facial Tissues
Like other kinds of tissue papers, facial tissue, too, can be used for many purposes. They come in handy at homes, offices, bathrooms and maybe even in kitchens. To clean a surface or a spill, to remove the dust you can rely on them.
Apart from cleaning and hygiene purposes, the structure of these products helps them to be quite useful as a facial blotter and are able to remove oil from the t-zone of the face without rubbing any makeup off. This was the main purpose of facial tissues when they were first introduced anyway.
COVID-19 Impact on The Market
The global facial tissue market was expected to grow from $11.98 billion in 2020 to $12.68 billion in 2021 at a CAGR of 5.8%. This growth expectation was based on the companies rearranging their operations and the recovery from COVID-19. In a few years of the time, the market is expected to reach $15.92 billion at a CAGR of 6%.
Why Did Facial Tissues Rise?
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand for sterilized, antibacterial, and anti-viral facial tissues. Kleenex, for instance, came up with an anti-viral facial tissue formula that is capable of killing 99.9% of cold and flu viruses in the tissue within 15 mins.
The rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissue market growth by empowering the use of tissue products in the future.
Do Not Risk Health!
Wrongly used chemicals in the production can lead to different health problems thus damaging the market with an unwanted image for a product.
The use of low-quality chemicals can cause harm to the skin. It is better to be careful when producing facial tissue with lotions, aromatic agents, antimicrobial agents, dyes, etc.