Away From Home Tissue Industry
One of the most widely used products in the world are away from home products. In 2019, it was figured that one third of the tissue paper market was induct to away from home category, which makes around 21 million tons of tissue per annum.
Who Prefers Away From Home Tissue Products?
The largest channels to sell your away from home tissue products are generally classified as HoReCa which stands for “hotel”, “restaurant”, and “café”. But more to that, offices, malls, movie theaters, and many more public places use these products.
Even though these marketplaces for AFH tissue has been damaged due to COVID-19 restrictions, the recovery has begun with vaccinations rates increasing worldwide and the travel bans are lifted, theaters, schools, and colleges are reopened.
Every bathroom, kitchen or dining/drinking place that has dispensers established, will need dispenser applicable tissue paper products which can vary as rolled and folded dispenser tissue products.
Most of the AFH tissue paper products are consumed by various institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are installed in dispensers, if applicable.
What makes the products sell is mainly the quality of the tissue. Because the appearance, or the packaging, does not much matter to the customer in AFH market. In addition to quality, customers expect competitive prices, and applicability to the dispensers they use.
The Growth and Expectations
According to a 2021 report, the away from home tissue market was valued at $27.48 billion in 2020 and is projected to reach $42.26 billion by 2026 at a CAGR of 6.92% in 5 years.
The only obstacle to this growth can be the high raw material prices which can limit the production capacities hence the growth of the market. Another handicap for away from home tissue paper market is electronic dryers. Sometimes consumers prefer electric air dryers over tissue papers even though they are not as hygienic options.