Post-Covid Tissue Paper Industry

Coronavirus caused a dramatic increase in the demand for tissue paper. At first, manufacturers had some troubles dealing with it but for post-covid times experts have high hopes for the market and manufacturers.

How was the Market Affected?

In March 2020, the world was gripped by the Great Toilet Paper Shortage of 2020, since many people around the world rushed to markets to stockpile various tissue paper products. April 2020 was not the brightest era for the tissue paper industry. Because manufacturers were, expectedly, not ready for stockpiling acts and such demand. This caused complete suspension at several paper mills in Europe, and the market is forecasted to shrink from $896.6 billion to $868.8 billion in 2020.

Fortunately, this downfall is not expected to be long-term.

Changing Habits

According to cleaning company owner Jeff Kelosky, their survey shows that 89% of people are more conscious of germs than they were before the pandemic. The same survey reveals that 83% of the respondents agreed on some of the habits we have developed will stay with us after the pandemic. They are habits such as frequent hand-washing, use of hand sanitizers, wiping things down and avoiding touching with bare hands. Considering the fact that the Coronavirus is not the only infectious or communicable disease around, this enhanced awareness of hygiene will reap reach dividends in the future.

Future of the Tissue Paper Industry

Demand for toilet paper, tissues, and paper towels has been growing for years, and early in the pandemic one expert analysis speculated that the Coronavirus pandemic might have led to a more long-term trend for hoarding toilet paper which inevitably increase the amount that is sold.

Tissue paper manufacturers and suppliers have been adapted to the situation. As the personal hygiene market is expected to set to cross $15 billion by 2023, the industry is believed to bounce back in 2021, and by 2023, it is predicted to reach new heights of $1,031 billion.