Tissue Paper Industry in Germany
As German media and various research reports suggest, the tissue paper industry in Germany is expected to retain its existing status. The country will continue to be the largest paper consumer in the future.
Germany’s Place in the Global Arena
According to data from 2019, Germany outnumbers Canada and Sweden’s annual production combined when it comes to producing paper. This fact is particularly interesting since Canada, Finland, and Sweden are famous for their production rates of paper and pulp.
Just as in this products, Germany ranks the highest of exports and imports of paper and board products. For example, the total turnover in 2018 was announced to be 15.5 billion Euro and the number of employees working in Germany’s paper and board industry was 40,550 in total.
Here is a graphic of Germany’s production of different types of paper in 2018:
As can be seen, tissue paper products get third place with a share of 7%, valuing 1,51 million tons.
Production of Tissue Paper
By the beginning of the 20th century, there were a total of 1,300 paper and board mills across Germany. Interestingly, as listed in 2019, there were 157 paper and tissue paper producing facilities from small ones to big players such as UPM Nordland.
Out of all hygienic tissue paper products, Germany is famous for being well equipped when it comes to toilet paper production as the title of “the largest paper industry of Europe” belongs to them.
Current Status of The Tissue Paper Industry in 2021
The pandemic made the industry experience an unexpected situation. As the market shelves were emptied due to panic buying, retail tissue and hygiene products manufacturers focused mainly on supplying the increased demand for at-home toilet papers, paper towels, and cleaning wipes.
Out of Western European countries, Germany has been quite efficient when it comes to private label production. As private label products are designed by considering new trends, German consumers have recognized the advantages of private labels providing a relatable level of quality to that of branded products at competitive prices.