Toilet Paper Demand During the Pandemic
Toilet paper is one of the most essential and irreplaceable needs of a household. Even though countries differ in practices the global demand for toilet papers has been rising and expected to rise consistently in the future.
Out of all the tissue paper products toilet papers hold the biggest category. They are globally the most traded and most consumed hygienic goods. A 2018 research shows that in the United States one person consumes 12,7kg of toilet paper per year which is equal to 141 rolls. In Europe, Germany comes first in consumption with 12,1kg per person a year, which makes 134 rolls.
Of course, these researches are outdated with the sudden Coronavirus pandemic starting by the end of 2019.
The Precious of the Pandemic
As of the beginning of 2020, many news about hoarding and panic buying tissue paper products hit the press and the internet. The biggest demand was seen by toilet papers. The multifunctionality of these products led people to buy lots to use for many purposes around the house.
Before the pandemic, the yearly growth of the tissue paper industry was calculated to be 3,3% for the long term. However, recent studies show that in the United States alone, the sales jumped by 845%. This means $1.45 billion in sales in just one month.
How Will It Affect the Toilet Paper Market?
The global toilet roll market is forecasted to grow from $20.15 billion in 2020 to $21.37 billion in 2021 at a compound annual growth rate (CAGR) of 6.1%. The main reason for that is the rearrangements in operations the companies made and recovering from the COVID-19 impact. The toilet paper market, specifically, is expected to reach $27.08 billion in 2025 at a CAGR of 6%.
The restrictions, closing of cafes, restaurants, schools and many other public places have resulted in a decrease in demand for AFH products. This state is likely to continue as the Coronavirus is expected to be around a little more and the restrictions are still in practice in many countries.
On the other hand, at-home products are facing an increase in demand and this state is also likely to remain as people stay at home.