What Awaits Tissue Paper Industry in 2022

As we have finished a rollercoaster-like year, 2021, it is important to know what awaits you and your business in the near future in the long run. Because, surviving is about foreseeing the future, and being flexible with changes. Let’s take a look at the possibilities 2022 offer for the tissue paper industry.

The Situation in 2021

If every member of the tissue paper industry would agree on something that would be the impact of the Coronavirus pandemic upon the market. Even though the major demand in 2020 was slacken relatively maintaining curfews, or the revival of public places such as schools, restaurants & cafes, cinemas etc. brought the demand for away from home products back.

Looking at the most tissue paper consuming region, North America, it is reported that the U.S. recyclers and traders managed to export more recovered paper in than they had in 2020, overcoming the shipping issues the industry had this year. This success made the United States’ export rates increased by 14% in the first nine months of 2021 compared to the previous year.

What Do the Tissue Paper Industry Experts Foresee?

Even though the demand and pricing eased for most recovered paper grades in December, paper packers and traders anticipate recovered paper markets to remain robust during the first months of 2022.

When it comes to product types, the industry welcomes new and stricter demands from the changing consumer profile. New and innovative products with various specifications, and sustainability are preferred among consumers. So, it is important for tissue paper producers to be more flexible, deliver different grades of tissues, and develop new products.

Recent developments in hybrid technologies provide an innovative way of producing a wide range of premium and ultra-premium tissue paper products with low energy and fiber consumption. Thanks to this, more companies and market segments are able to reach premium and ultra-premium products with high bulk, softness, and absorbency at a lower operational cost.